ABOUT US
A Promise of Purity & Excellence
Founded in 1990, our journey began with a passion for purity and craftsmanship. From a small refinery shop to a trusted jewellery destination, every step of our journey has been built on trust, purity, and relationships that last a lifetime. Every piece we create comes with a promise of guaranteed purity, fine craftsmanship, and attention to detail.
With gold, diamond, and silver jewellery and the joy of customized creations, especially our signature Mehr customization, we’re here to make your special moments shine brighter, today and always.
manufacturing process
Handcrafted with Precision & Care
From concept to creation, every piece is handcrafted with precision, care, and enduring elegance
Design & Conceptualization
Design & Conceptualization
Metal Refining & Casting
Metal Refining & Casting
Stone Setting & Detailing
Stone Setting & Detailing
Polishing & Finishing
Polishing & Finishing
1990
Our story began in 1990 with a small refinery shop, where passion for purity and precision in gold crafting unfolded.
2002
2004
First Retail Milestone
The launch of our first retail store marked a new chapter, bringing our creations directly to customers who value authenticity and elegance.
2021
With a renovated, larger space, we embraced modern design, comfort, and luxury, offering an enhanced shopping experience while staying true to our heritage
Our
VISION
To be a part of every customer’s most precious moments creating timeless jewellery that carries stories of love, heritage, and trust through generations.
Our
MISSION
To make every jewellery experience memorable. We promise unmatched quality, heartfelt service, and a personalized experience that builds a lasting bond of trust with each one of our customers.
Our
VALUES
- Purity Guaranteed
- Expert Craftsmanship
- Trusted Transparency
- Customer Trust
- Exceptional Service
Customised Creations Just for you
We craft personalized jewellery that brings your ideas, memories, and emotions to life with expert precision and care. Our signature Mehr customization lets you design exclusive, one-of-a-kind jewellery that reflects your style, personality, and story, crafted to perfection and treasured forever.
Free Exchange
Hassle-Free Exchange Guarantee
The Purity Guarantee
Assured Purity, Always
Transparency and Trust
100% Transparent service
Lifetime Maintenance
Lifetime Support Guaranteed
